Matt Hotaling

Running Coach in Virginia Beach, Virginia, United States

Time to get running!

VDOT Certified V.O2 Certified — built on Jack Daniels' VDOT training methodology for personalized, data-driven coaching.
USATF Level 1 USATF Certified — a nationally recognized program covering coaching ethics, athlete development, and sport science.

About Matt

Matt is a lifelong athlete, proud husband and father, and veteran educator and coach. Born and raised in Virginia Beach, he attended JMU and has family ties in New Jersey. For over 15 years, he’s served as a teacher and coach in the local school system, currently leading the high school Cross Country and Track & Field team, while also offering personal coaching for adult athletes in Hampton Roads. A former team sport competitor turned endurance athlete, Matt has run 9 marathons and completed 7 triathlons. In April 2025 he qualified for the Boston Marathon, running his personal best 2:56.16! He’s passionate about helping others find their strength through balance—pursuing goals with joy, humility, and consistency. Ashley, also a Virginia Beach native, is a dedicated mom of two daughters (and a mini-goldendoodle), an experienced educator, and a driven distance runner. A graduate of the University of Virginia, she has taught Spanish for over 17 years, fostering life-long connections with students along the way. She also inspires athletes in Hampton Roads to pursue their passion for fitness, having led group fitness classes in the past and currently coaching runners to achieve their goals. She’s a five-time Boston qualifier and has completed three of the six world marathon majors-- New York City, Chicago, and Boston (where she ran a new personal best of 3:08:31 in April 2025)! Most recently, she was honored to be selected as part of Team TCS Teachers for the NYC Marathon in November 2025! With dedication, discipline, and resilience, Ashley is the driving force behind AM Running.

Coaching Products

Description

Have a goal, but not sure how or where to start? We can help. Have a plan, but need adjustment? We can help. Have an idea, but need advice? We can help.

$60.00 - 60 minute call

Purchase

Description

Designed to prepare you for your first half marathon. Plan features hills, intervals, and long runs customized to your fitness level!

Minimum Requirements

Run at least 4 days a week

Communication

unlimited emails

$75.00 - 12 week plan

Purchase

Description

Designed to prepare you for an 8k or 5 mile race. Includes quality session, recovery runs, and long runs.

Minimum Requirements

Run 3 times per week.

Communication

unlimited emails

$60.00 - 8 week plan

Purchase

Description

Designed to progress from base aerobic fitness to specific marathon pace.

Minimum Requirements

Run at least 4 times per week

Communication

unlimited emails

$90.00 - 16 week plan

Purchase

Description

Goal-oriented planning, typically features 2 quality sessions and 1 long run weekly, but plans are flexible to fit what works for you! Coaching support typically includes advice on weekly mileage, strength training, cross training, hydration/nutrition, and injury prevention.

Minimum Requirements

Commitment and communication

Communication

unlimited emails, unlimited text-messages, 1 call per week

$90.00 / month

Charged after 7-day trial

Purchase

How it works

01.

Choose how you want to work together

Book a consultation, choose a training plan, or start private coaching.

02.

Connect with your coach

Share your goals, experience and upcoming races.

03.

Start training

Get your plan, stay connected and track your progress in VDOT.

Training with Matt

Athlete requirement

Commitment.

Distances coached

General Fitness, 5km, Marathon, Half Marathon, 10km, Mile/1500m

Languages

English

Coaching options

Online/Remote coaching

Consultations

Specialties

High School Runners, Boston Marathon, Cross Training Advice, Masters Runners, Beginner Runners, Recreational Runners , Triathlons, Nutrition Advice, Mental Skills, Competitive Runners

AI Summary Based on information provided in Matt's profile.

Matt Hotaling brings VDOT O2 and USATF Level 1 expertise plus 15+ years coaching high school runners and adults, guiding athletes from beginners to Boston qualifiers with balanced, joy-focused training. Ashley adds elite experience as a five-time Boston qualifier and marathon PB 3:08:31, coaching distance runners through private plans, consultations, and remote support. Explore their coaching products to learn more.

Frequently asked questions

This coach supports runners focused on General Fitness, 5km, Marathon, Half Marathon, 10km, and Mile/1500m with coaching specialities that include High School Runners, Boston Marathon, Cross Training Advice, and Masters Runners.

Yes. Matt Hotaling is currently accepting new coaching clients, and you can reach out directly from this profile page.

Yes. Matt Hotaling coaches High School Runners, Cross Training Advice, Masters Runners, Beginner Runners, Recreational Runners, and Competitive Runners specifically for General Fitness, 5km, Marathon, Half Marathon, 10km, and Mile/1500m, tailoring the plan to experience level and race distance together.

This coach currently offers Consultations, Training Plans, and Private Coaching. Product availability can change as the coach updates their marketplace offerings.

Commitment.

Coaching is available through Online/Remote coaching and Consultations. Review product details to choose the format that best matches your goals.