V.O2 Privacy Policy

Last Updated: October 31, 2025

Welcome to V.O2. This Privacy Policy explains how The Run SMART Project, LLC and its affiliates, successors and assigns ("V.O2," "we," "us," or "our") collects, uses, and shares information about you when you use our websites, mobile applications (the "App"), private coaching services, training plans, platforms, dashboards and related features, data, information, tools, updates, code, software, e-mail notifications, newsletters, blog posts, or any other services (collectively, our "Services").

Your trust is important to us, and we are committed to protecting your privacy.

1. What Information We Collect. We collect information to provide and improve our Services. The types of information we collect depend on how you interact with us.
   1. Information You Provide to Us: We collect information that you give us directly, such as when you:
      1. Create an account or make a purchase: We collect your name, email address, city, state, country, payment information, and account credentials (such as username and password).
      2. Contact customer support: We may collect your name, contact information, and the contents of your communications with us.
      3. Use our Services and App:We collect information you enter, such as profile details (name, geo-location, weight, age, height, image and other characteristics), training plans, training results, participation in race events, race results, team involvement, manual tracking entries, and settings for devices or accessories.
      4. Provide Service feedback, surveys, or reviews:We collect submitted content you provide when you submit survey responses, reviews, or comments to us, whether on our websites or while engaging with us on third-party platforms, including any images or other media you upload to us.
   2. Information We Collect Automatically: When you use our websites, App, or Services, we automatically collect certain information:
      1. Usage Data: We collect information about use of our Services, App, and websites, such as error events, system updates, and your visit frequency.
      2. Device and Technical Data: We collect information about the devices you use to access our Services, including model and operating system, IP address, device identifiers, browser type, usage logs, and error reports.
      3. Cookies and Tracking Technologies: We use cookies and similar technologies to operate our websites, analyze performance, and for advertising purposes. For more information, please see our Cookie Policy below.
   3. Information from Other Sources We may receive additional information about you from third parties, such as:
      1. Social networks, such as when you link a V.O2 account or engage with us via a third-party social media platform.
      2. Race registration platforms and event websites for races or competitions you participate in.
      3. Your coach, training team, or teammates, where applicable, to support your participation, performance tracking, or related services.
      4. Our vendors and service providers, such as those who provide operational support, payment processors, fraud prevention services or customer survey platforms.
      5. Our advertising and analytics partners, such as partners who provide analytics, advertising (including personalized ads), consent management, SMS and email campaign services, and social media integration services. This information is used to help deliver relevant ads, understand user engagement, and measure the performance of campaigns and our Services.
      6. Publicly available sources or data provided by third-party services integrated with V.O2 Services.
      7. Devices that you connect to the Services.
2. How We Use Your Information. We use the information we collect for the following purposes:
   1. To Provide and Improve Our Services: To operate, maintain, and enhance our Services, including without limitation, monitoring your usage, providing training insights, syncing training plans with your linked devices, and sending you notifications. This includes shipping and fulfillment, user authentication, troubleshooting, support, and all core features of the Services, App, websites, and accessories.
   2. To Personalize Your Experience: To provide insights, notifications, your activity history, and content that is relevant to you and to retain your personalized settings.
   3. To Process Transactions (Including Purchases) and Fulfill Your Requests: To process your orders, manage your account, and respond to your customer service inquiries. This covers payment processing, confirming and shipping orders, warranty and support claims, administering surveys, promotions, sweepstakes, and responding to related inquiries.
   4. For Marketing and Advertising: To send you marketing communications about our Services and promotions. We also use information to send you offers, recommend Services, and provide you with personalized advertising. Where required by law, you can opt out of such uses at any time through available controls.
   5. For Analytics and Business Purposes: To understand how our customers use and interact with our Services, App, and websites, improve performance, develop new features, ensure product safety and reliability, conduct research and development, and to perform other business operations.
   6. To Train Machines and AI: With your consent or as legally permitted, select video, audio, and/or other data may be used to train and improve machine learning or artificial intelligence models. See Section 7 below for additional information on our use of machine learning and AI.
   7. For Security Purposes: To secure and protect our users and Services. This includes fraud prevention, risk analysis, network and information security, and threat detection.
   8. To Comply with Legal Obligations: To comply with applicable laws, regulations, and legal processes. This includes responding to law enforcement or regulatory agency requests and enforcing or protecting our rights and the rights of others.

   Regarding automated decision-making, we do not use video, audio, or other personal data to make automated decisions about individuals except as needed to deliver the described features of a given Service, with human review as appropriate and as required by law.

   Regarding uses of sensitive information, all such uses strictly honor the limitations described in our privacy policy and user agreements. Any sensitive information collected by V.O2 is only used for the business purposes described herein and is never used for commercial purposes, such as advertising. See Section 7 below for additional information on our use of sensitive information and your rights with respect to the same.

3. Sale or Sharing of Personal Information. We do not sell your personal information for money. However, under certain U.S. state privacy laws (including, but not limited to, the California Consumer Privacy Act as amended and similar statutes in other states), some transfers of personal data for analytics, advertising, or cross-context behavioral advertising may be considered a ‘sale’ or ‘sharing’ of personal information. We may disclose your personal information to the following categories of third parties, for the business and/or commercial purposes indicated for each:
   1. Service Providers: We share information with third-party vendors who perform services on our behalf, such as payment processing, cloud hosting, shipping, and marketing. These providers are contractually obligated to protect your information and use it only for the services we ask them to perform.
   2. Linked Devices: We may sync your workout plans with any devices you link to the Services.
   3. Advertising and Analytics Partners: We work with third-party partners for advertising and analytics. These partners may use cookies and other tracking technologies to collect information about your online activities over time and across different websites to show you more relevant ads. This activity may be considered a "sale" or "sharing" of personal information under certain privacy laws. You can opt out of this at any time by emailing info@vdoto2.com.
   4. In Connection with a Business Transfer: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
   5. For Legal Reasons: We may disclose your information if we believe it is required by law, such as to comply with a subpoena or other legal process, or to protect our rights, property, or safety, or the rights, property, or safety of others.

   You have the right to opt out of any such “sale” or “sharing” of your personal information for these purposes at any time, without charge. To exercise this right contact us by email at info@vdoto2.com.

   1. We do not knowingly sell or share the personal information of children under 13 years of age.
   2. For more details on your privacy rights or to make a request, please contact us by email at info@vdoto2.com.
4. Cookie Policy. This Cookie Policy explains how we use cookies, pixels, web beacons, and similar technologies and similar technologies on our websites and App.

   1. What are Cookies, Pixels, and Related Technologies?
      

      Cookies are small text files stored on your device by your browser when you visit websites. Cookies allow websites to recognize your device and store information about your preferences or activities. Cookies may be set by V.O2 (“first-party cookies”) or by third parties we work with (“third-party cookies”).

      Pixels (also known as pixel tags, web beacons, or clear GIFs) are tiny invisible images embedded in web pages or emails. When a page or email containing a pixel is viewed, it loads from the server and lets the website or service know that someone has visited the page or opened the message. Pixels help measure how effective online advertising or email campaigns are and can be used to understand how users interact with the site or messages.

      App tracking technologies are tools built into mobile apps that collect information about how you interact with the app and, in some cases, share data with other apps or companies. This can include tracking what you do inside one app and connecting it to your activities in other apps or across websites, often using a special device identifier, like the Identifier for Advertisers (IDFA) on iOS or the Google Advertising ID (GAID) on Android. These technologies help companies understand your interests so they can show you ads or content that are more relevant to you. Modern smartphones let you control whether apps can track your activity across other apps, and you may see pop-ups asking if you want to allow or block this kind of tracking

      To keep things simple, we refer cookies, pixels, app tracking technologies and similar technologies collectively herein as "Cookies."

   2. Types of Cookies We Use

      1. Strictly Necessary Cookies: These cookies are essential for the core functionality of our websites, such as maintaining your session, remembering your privacy preferences, or enabling secure login and shopping functions. They cannot be disabled through our cookies banner.
      2. Performance and Analytics Cookies:These cookies help us understand how visitors interact with our websites, track website traffic, and measure the effectiveness of our campaigns. Common partners for analytics include Google Analytics and similar platforms.
      3. Functionality Cookies: These cookies remember your settings and preferences, such as language or location, to enhance your experience.
      4. Advertising and Targeting Cookies: We and our advertising partners use these cookies to build a profile of your interests and show you relevant ads on our websites and other sites. They may track your browsing behavior across websites and over time. Cookies from partners such as Google, Meta, and TikTok may be used for this purpose
   3. How We Use Cookies. We use cookies for a variety of purposes, including:
      1. Keeping you signed in and enabling secure transactions.
      2. Remembering your preferences and settings.
      3. Analyzing website performance and usage to improve our services.
      4. Delivering relevant advertising, both on our websites and across third-party networks.
      5. Measuring marketing campaign effectiveness.
   4. Your Choices and Cookie Management. You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences through:

      1. Browser Settings: You can usually manage or disable cookies in your browser settings. If you disable all cookies, some parts of our websites may not function properly. To disable cookies directly from your browser, follow the instructions provided by your browser. The following are links to the cookie management instructions for the most popular internet browsers:

         (1) Chrome:
         https://support.google.com/chrome/answer/95647

         (2) Edge:
         https://support.microsoft.com/en-us/windows/manage-cookies-in-microsoft-edge-view-allow-block-delete-and-use-168dab11-0753-043d-7c16-ede5947fc64d

         (3) Firefox:
         https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox

         (4) Safari:
         https://www.apple.com/legal/privacy/en-ww/cookies/

         (4) Opera:
         https://help.opera.com/en/latest/web-preferences/

      2. Device Settings: If you want to limit app tracking technologies on your devices, both Apple and Android offer straightforward settings. On Apple devices (like iPhone and iPad), open your device’s Settings, go to “Privacy & Security,” then “Tracking,” and use the controls there to turn off tracking for all apps or individually for specific apps. You can also tap “Ask App Not to Track” when prompted by a new app. On Android devices, you can go to “Settings,” look for the “Privacy” or “Google” section, and find “Ads” to either delete your advertising ID (on newer versions) or turn on the option to opt out of ads personalization. These steps help stop apps from using your information for personalized ads or tracking you across different apps, though you may still see generic ads.
      3. Opt-Out Tools: You can learn more about managing cookies and opting out of interest-based advertising from multiple networks by visiting third-party resources such as the Digital Advertising Alliance’s YourAdChoices and the Network Advertising Initiative’s Opt Out page. These tools allow you to exercise broader choices about how participating companies collect and use your information for targeted advertising purposes.
   5. Third-Party Cookies. Some cookies on our websites are set by third parties who provide services such as analytics, advertising, or social media integration. We do not control third-party cookies, and you should refer to the respective privacy policies of those providers for more information.

   6. Personalized Advertising Cookies. As indicated above, we may allow certain third parties (such as advertising partners and analytics providers) to collect information about your use of our Services through cookies, pixels, and other tracking technologies. This may include identifiers, device information, or browsing behavior. While we do not exchange this information for money, these disclosures may be considered a “sale” or “sharing” under U.S. privacy laws because they can be used for cross-context behavioral advertising, targeted advertising, or analytics.

      These technologies may recognize your device over time and across different websites and services. Examples include:

      1. Meta Advertising Pixel: We use the Meta (Facebook, Instagram, Messenger, and Threads) Pixel to help us deliver and measure the effectiveness of advertising on Facebook and Instagram. The Pixel allows Meta to collect information about your browsing activity on our sites, which may be used to show you more relevant ads on Meta platforms and to measure the success of our campaigns. You can learn more about how Facebook uses your information by visiting https://www.facebook.com/privacy/policies/cookies/ and https://www.facebook.com/privacy/policy/ .
      2. TikTok Ads Pixel: We use the TikTok Pixel to track the actions visitors take on our website after interacting with our TikTok ads. This helps us optimize advertising campaigns, build custom audiences, and reach users on TikTok who may be interested in our Services. You can learn more about how TikTok uses your information by visiting https://www.tiktok.com/legal/page/global/tiktok-website-cookies-policy/en and https://www.tiktok.com/legal/page/row/privacy-policy/en.
      3. GoogleAds and Google Analytics: Google Analytics cookies help us analyze website traffic, track conversions, and understand user interactions with our Services and marketing campaigns. GoogleAds cookies and tags allow us to display targeted advertisements and measure the effectiveness of our advertising across Google’s platforms. You can learn more about how Google uses your information by visiting https://policies.google.com/technologies/cookies?hl=en-US and https://policies.google.com/privacy?hl=en-US
5. Your Privacy Obligations When Inputting Information About Others. The following provisions apply if you use our Services to input or manage information about other individuals (for example, team members, athletes, or child participants):
   1. You may only enter personal information about another individual (including a child) if you have a lawful basis to do so (such as verifiable parental consent or another legal right or authorization under applicable data protection laws).
   2. You are responsible for ensuring that any personal information you submit is accurate, limited to what is necessary, and collected in compliance with relevant privacy and data protection requirements.
   3. Where children’s information is involved, you must ensure that a parent or legal guardian is informed and has consented to the collection and processing of that information.
   4. You must not use our Services to collect, share, or disclose personal information about others for any purpose unrelated to the intended use of the Services (for example, for your own commercial purposes or outside team administration).
   5. Depending on your jurisdiction, additional notice or consent obligations may apply. You are responsible for meeting those local requirements when entering or managing another individual’s information.
6. Notice of Financial Incentive. From time to time, V.O2 may offer discounts, promotional codes, or other benefits (“financial incentives”) when you provide personal information such as your email address or phone number for marketing communications. Participation in these programs is entirely voluntary and subject to your prior opt-in consent. The material terms of the financial incentives are as follows:
   1. To receive a discount, promotional code, or exclusive offer, you may be asked to provide information such as your email address and/or mobile phone number.
   2. The categories of personal information collected include identifiers (such as name, email address, and phone number) and commercial information (such as purchase history).
   3. The value of the incentive is reasonably related to the value of the data you provide, based on factors such as the anticipated revenue generated by marketing communications and the cost of the offered benefit.
   4. You may opt in by submitting your information as described at the point of collection.
   5. You may withdraw from future incentives and revoke your consent at any time by using the unsubscribe link in an email, replying STOP to SMS, or contacting us at info@vdoto2.com.
   6. Your participation is not required to make a purchase, and you may receive the same goods or services without opting in, subject to any differences in promotional offers.

   For more information or to exercise your rights, please contact us at info@vdoto2.com.

7. Artificial Intelligence and Machine Learning

   Certain features of our Services and services (including device functionality, analytics, and personalized experiences) may use artificial intelligence (“AI”) and machine learning technologies. When enabled, we may use device usage data, product sensor data, and recordings to enhance, support, and improve device software and to develop, test, and train our algorithms and models. Some of this data may be shared with trusted third-party service providers solely for these purposes, under strict confidentiality and data processing obligations.

   We do not use personal information for AI-based profiling that produces legal or similarly significant effects. Recordings and other personal information will never be used for generalized advertising, profiling, or for purposes unrelated to device or software improvement. You may control the collection and use of certain data for these AI and machine learning purposes through your device and app settings, or by contacting us at info@vdoto2.com.

8. Sensitive Information (Including Biometrics).

   Certain types of data - such as biometric information (for example, facial geometry, voiceprints, or other unique biological characteristics captured by camera or audio accessories), health information, and precise geolocation - are considered sensitive under applicable laws. When collected, such data is used solely for the purpose of providing, improving, and securing V.O2’s Services.

   We do not sell, lease, or use biometric or other sensitive information for unrelated purposes such as advertising or profiling. Biometric information is retained only as long as necessary for the product features enabled by the user and is securely deleted or de-identified when no longer required. You may exercise additional rights or withdraw consent where applicable, using your account settings or by contacting us at info@vdoto2.com .

9. Your Privacy Rights and Choices. You have choices about how your information is collected and used. Depending on where you live, you may have certain legal rights regarding your personal information. V.O2 provides all users, regardless of location, with strong privacy choices.
   1. These rights may include:
      1. Right to Know and Access: Request information about the categories and specific pieces of personal information we collect, use, disclose, “share,” or sell, and obtain a copy of your personal information.
      2. Right to Correct: Request that we correct inaccurate personal information we maintain about you.
      3. Right to Delete: Request deletion of personal information we have collected from or about you, subject to certain exceptions.
      4. Right to Opt Out of Sales or Sharing: Opt out of the “sale” or “sharing” of your personal information for targeted advertising, as defined under applicable law. You may exercise this right by contacting us at info@vdoto2.com, or by adjusting your cookie settings.
      5. Right to Limit Use of Sensitive Information: Where required by law, limit our use and disclosure of sensitive personal information (such as biometric or precise location data) to only what is necessary to provide our Services.
      6. Right to Data Portability: Receive a copy of your personal information in a structured, commonly used, and machine-readable format.
      7. Right to Appeal: If your request is denied, you may appeal our decision by contacting us at info@vdoto2.com.
      8. Right to Non-Discrimination: You will not be discriminated against for exercising any of these privacy rights.

      You can exercise these rights by contacting us at info@vdoto2.com

      1. Marketing Communications: You can opt out of receiving promotional emails by following the unsubscribe instructions in the email.
      2. Cookie Settings: You can manage your cookie preferences through your browser settings or our cookie consent tool.

      For certain requests, we may need to verify your identity before fulfilling them. We aim to respond within 45 days, or such shorter period as required by law, and will notify you in writing if an extension is needed.

      If you have any questions or would like more information about your privacy rights and options, please contact us at info@vdoto2.com

10. Data Security and Retention. We use a combination of technical, administrative, and physical safeguards to protect your information from unauthorized access, use, or disclosure. While we take security seriously, no system is completely secure. We retain personal information only as long as is reasonably necessary to fulfill the purposes for which it was collected, including providing and improving our services, meeting our legal and contractual obligations, and maintaining business records. Our data retention policies and procedures account for the following:
    1. Retention Schedule: The appropriate retention period varies by data type and is determined by legal, regulatory, operational, and contractual requirements. Once that period expires, we securely delete, destroy, or de-identify the information in accordance with our internal data retention and deletion protocols.
    2. Disposal and Legal Holds: When personal information is no longer needed, we use reasonable measures to ensure it is securely deleted or destroyed. If we are subject to a legal hold or other obligation, we may retain certain information beyond our standard schedule until the matter is resolved.
    3. Vendor Management: Where your personal information is processed by service providers on our behalf, we require them to implement reasonable security and retention practices consistent with this policy and applicable law.
    4. Review and Updates: We periodically review our data handling, retention, and deletion practices and update our policies as necessary to remain compliant with evolving laws and industry standards. For more information about our data security and retention practices, or to request deletion of your personal information, please contact info@vdoto2.com.
11. International Data Transfers. We are based in the United States, and we process and store information in the U.S. and other countries. These countries may have different data protection laws than your home jurisdiction. If we transfer your information to other countries, we will use appropriate safeguards to protect it in accordance with applicable laws. For example, if you are located in the European Economic Area (EEA), United Kingdom (UK), or other regions with cross-border data transfer restrictions, we use Standard Contractual Clauses or equivalent measures to help ensure your personal information remains protected. Transfers are made only as necessary for purposes such as cloud hosting, global service delivery, customer support, and business operations.
12. Children's Privacy
    1. No Children’s Information: Our Services, websites, and Apps are not intended for use by children under the age of 13, and we do not knowingly collect personal information from children. If it is discovered that personal information has been collected from a child under 13, that information will be promptly deleted.
    2. Parental Inquiries: If you are a parent or guardian and believe that your child’s information has been collected or recorded by a V.O2 device without proper consent, please contact us immediately at info@vdoto2.com so that we can address your concern and, where appropriate, delete such information.
13. Changes to This Privacy Policy. We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated policy on our website and updating the "Last Updated" date.
14. Contact Us. If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

    Email: info@vdoto2.com
    Address: The Run SMART Project, LLC. 620 West Ellet St. Philadelphia, PA 19119